The Little Give

You can never give too little.

Established in 2008, “The Little Give” is Edelman Canada’s annual corporate social responsibility initiative that dedicates a little bit of seed money and a whole lot of time and energy to worthy non-profit organizations working to make a difference in the lives of children and youth.

Team 1 – sketch

sketch: creates art making opportunities for young people who live street-involved and homeless or who are considered to be at risk. Street involved and homeless youth seek alternatives to traditional forms of education, therapy and skill building. 

Sketch team briefing Thursday night

leveraging inspiration from our partner SKETCH's fantastic headquarters!

Listening intently and soaking in as much information as possible

Inside the sketch space

Dale Roy, sketch

Discussing all things 'sketch'

sketch space

June 11, 2010

Team Electric Pineapple Enables Success for Sketch’s PressXPress

Posted in General, Team 1

Team Electric Pineapple path to Little Give domination had humble roots. 

First off, Electric Pineapple’s team roster was STACKED — all type-A, go-getter personalities full of solid ideas and the crazy drive to follow through on them. It was a great snapshot of cross-practice integration: there were one or two people from almost every practice on our team, which was a nice change, considering how little some of us see each other. (I blame the wonky office set up – when is moving day again?)

Day 1 – after we got the lowdown on Sketch’s high-priority needs from Sketch reps Dale and Tom – was dedicated to wallpapering our little brainstorming room with every conceivable concept we could come up with. We collectively decided that building an action plan around Sketch’s fledgling silkscreening business, PressXPress, would be the best route to go. They had the business – they just needed 1) the customers and 2) the way to get the word out. A website and media and business plans it was!

Coming in bright and early on Day 2, we set out to spend the morning conducting our master plan to get PressXPress off the ground. With the combined expertise of all of our practices and areas of specialization, we were sure we could get a plan together – we just had to figure out how. It was a challenge, for sure, but the delegating of tasks went easily enough thanks to everyone’s individual strengths.

(more…)

7:32 am

June 5, 2010

Top of the morning to ya’ll!

Posted in General, Team 1

Team Electric Pineapple greets Saturday tired and bruised, but far from broken.  After fighting it out until 1:30 in the morning(!), we managed to hash out our Ultimate Plan For Sketch’s World Domination – or, well, maybe just the plan that will definitely win us the Little Give competition.  Work hard and the payoff is that much greater!

As we launch into the final day/final hours of the Little Give, Team Electric Pineapple is really feeling the warm fuzzies that come along with doing great things for a non-profit charity.  We’ve put together a solid plan for Sketch, and the excitement we feel equals how GOOD we feel for doing something so beneficial.  This is what the Little Give is all about!

For all the late-risers (you wusses), check out some of our team’s early-morning pics:

Becca and Sarah dancing to their teams theme song

Becca fine tuning their presentation

Breakfast anyone?

7:01 am

June 4, 2010

Sketch is stepping up…

Posted in General, Team 1

Sketch meeting

Team Electric Pineapple is at the halfway point of the Little Give, and we’re feeling mighty fine!  We just got back from visiting SKETCH headquarters, where we had a super-productive discussion with representatives from the organization.  After presenting them with three solid concepts (well, maybe one not so much, if you consider “loathesome” to be a negative…errr, yeah), we came to an agreement on which idea to roll ahead with – which brings us to now!  We’re hard at work, plus we received an extra boost from taking second place in the Little Game! (Mmmmm, candy)

Check out the pics of the SKETCH space, and get ready for Team Electric Pineapple domination!!

1:24 pm

Sketch update..

Posted in General, Team 1

Team Sketch onsite

Team Electric Pineapple got off the races immediately on Thursday, consulting with contacts Dale and Tom from SKETCH.  Throughout the afternoon (and evening!), we pinpointed the biggest needs for SKETCH and began to nail down some early conceptual ideas for what our Little Give could be.  Without giving too much away – no stealing, idea pirates! – Team E.P. came up with a ton of cool stuff for SKETCH, a possible marketing plan, and a meeting schedule for Friday.  (Note to all: Brains for Breakfast training does come in handy!)

 Friday morning, with an established list of meeting rules in hand (“#1: Becca Behaves”), we began fleshing out objectives, strategy and tactics for our plan for SKETCH success.  Tom Sargent proved to be brainstorm king of the morning, coming up with the best outline for the brand idea!  As it stands, Megan is currently on white sheet #17 of wall notes, and we’re getting ready to head over to SKETCH HQ with concepts in hand and action plan in place. 

GO TEAM ELECTRIC PINEAPPLE!!

 - Caitlin Hotchkiss

1:04 pm