The Little Give

You can never give too little.

Established in 2008, “The Little Give” is Edelman Canada’s annual corporate social responsibility initiative that dedicates a little bit of seed money and a whole lot of time and energy to worthy non-profit organizations working to make a difference in the lives of children and youth.

Team 3 – TurnAround Couriers

TurnAround Couriers (a social enterprise) is a professional for-profit and socially responsible bicycle courier service in Toronto. TurnAround has been providing exceptional service at competitive rates while changing the lives of at-risk youth since 2002. TurnAround Couriers recruits only at-risk youth for all its bicycle courier positions and back office staff. This affords job-ready young people a chance to gain the experience, confidence and financial means they need.

Team briefing Thursday night

Working hard and challenging other Little Give teams on Facebook

Spreading our Edelman values.....cross-team integration! (Jon Sy with Project Canoe lending a helping hand to Sandra with TurnAround Couriers)

Julia - team captain

Jen Z. - hard at work

June 24, 2010

TurnAround Couriers Round Up

Posted in General, Team 3

Team Orange Sunburst worked with TurnAround Couriers.

In 48 hours we produced new key messages to help Richard talk about his business, an outreach strategy to generate new sales leads and turn them into clients, and a batch of package stickers to raise the visibility of his business. And so much more.

We also helped Richard build out a robust LinkedIn profile that he will use to connect with decision-makers and influencers at key businesses. None of this was sexy stuff, in fact the activities taken alone were very much like our day jobs, but the pace, the quality of work and the dedication of the team made the experience exceptional.

Richard wasn’t the only one to benefit from the Little Give. I think everybody on Team Orange Sunburst was thrilled to dedicate their time to a single, worthwhile project. And I learned just how sharp, funny and amazing my Edelman colleagues can be. 48 hours is not a lot of time, but it’s enough to make some new friends and help a good cause put its best foot forward.

12:54 pm